THE FIRST POST CARD IN INDIA WAS ISSUED ON 1ST JULY 1879 DURING THE REGIME OF QUEEN VICTORIA. SINCE 1879 WITH A LONG HISTORY OF MORE THAN 140 YEARS, THE INDIAN POST CARD HAS GONE THROUGH MANY CHANGES IN DESIGN AND EVOLVED TO MEET THE CHALLENGES FROM OTHER CHANGES IN MODES OF COMMUNICATION. THROUGH THIS FIVE FRAME EXHIBIT, THE EXHIBITOR TRIES TO CAPTURE AND SHARE ONE OF THE SIGNIFICANT EVOLUTION OF INDIAN POST CARDS – THE POSTCARDS WITH ADVERTISEMENTS.